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Carrying out a social media audit is a great way to help you to develop a social media plan that works for your business. It provides you with insights into what is working and what is not so that you can make necessary changes as and when needed.
In order for a social media audit to be successful, you first need to determine a social media strategy that is aligned to the goals of the business. Once you know what you are looking to achieve, an audit can then help you stay on track.
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